AECOM: Andi Brotherston, Communications & Engagement Principal“I’ve worked with MAD for almost ten years and keep coming back to them because it’s a collaborative, creative, effortless and fun experience. Most of all, they’re focused on delivering to the brief and bring great ideas. I recommend them, without hesitation.”
Tonkin + Taylor: Angela Young, Indigenous Director + Marketing Director“MAD has produced outstanding content as an integral part of our recent strategy refresh comms. We couldn't be happier with the result. They’re fast, collaborative and great to work with.”
Inogen Alliance: Kate Asleson, Group Marketing Director“Working with MAD across multiple video projects, podcasts, and content initiatives has consistently shown their deep understanding of audience engagement. They know how to tailor messaging, obsessing over every detail to deliver the best possible final product. Collaborating with MAD is always a pleasure. MAD simplifies complex tasks and pivots effortlessly to keep everything on track.”
ICB: Santi Alvarez, Commercial Manager“Mad Content has been an exceptional partner in developing our marketing content — from video production to strategic direction, their work consistently reflects quality, creativity, and attention to detail. MAD are professional, approachable, and genuinely invested in achieving great outcomes. We look forward to continuing to work together.”
The Goat Farm: Vaughn Davis, Founder and Creative Director“The Goat Farm has worked with MAD for several years now. As well as always delivering over and above what’s promised, they are a pleasure to work with and our clients and talent always enjoy the experience.”
Featured content.
Our work ranges from case studies, explainer videos, infrastructure and environmental projects to public-interest stories that spark conversation. We believe great work speaks for itself. Here’s a snapshot of what we’ve created.
Frequently asked questions.
-
What does MAD Content do?
MAD Content is a production and content studio specialising in clear, practical storytelling for complex projects. We create video, photography, podcasts, and campaign assets.
-
Who do you typically work with?
We work with engineers, infrastructure teams, professional services organisations, and councils who need content that is accurate, easy to understand and who need a way to bring their stories to life.
-
What services do you offer?
We offer end-to-end video production, campaign content and cut-downs, podcast production, photography and motion graphics for social, your website and events.
-
Where is MAD Content based?
We’re based in Aotearoa and regularly work across the country and internationally, including on regional and remote projects.
-
Do you understand technical or complex subject matter?
Yes. We’re experienced in working with technical teams and complex information. Our role is to ask the right questions, understand the detail, and translate it into clear, audience-appropriate content.
-
Do you handle the full production process?
Yes. We manage everything from early planning, discovery and story development through to filming, editing, and delivery. We can also support specific stages if your team already has part of the process covered.
-
Can you help with strategy and messaging?
Absolutely. We help define the purpose of the content, the audience it’s for, and how it will be used, whether that’s public engagement, stakeholder updates, internal comms, or funding support.
-
Do you create content for campaigns or programmes of work?
Yes. We regularly support campaigns and programmes of work, creating a core piece of content supported by cut-downs, photography, graphics, and platform-specific assets.
-
What are cut-downs and tailored assets?
Cut-downs are shorter edits of a main video, created for different audiences or channels. Tailored assets are content pieces designed specifically for websites, social media, presentations, or events.
-
Do you produce content for public engagement or consultation?
Yes. We produce content designed to support public engagement, consultation, and stakeholder communications, helping explain projects clearly and build understanding.
-
Do you offer podcast production?
Yes. We produce podcasts for organisations wanting to share insight, project updates, or thought leadership in an accessible format. We also offer video podcast options.
-
Do you offer photography alongside video?
Yes. We regularly capture photography alongside video to support reports, websites, media releases, and ongoing communications.
-
What are motion graphics used for?
Motion graphics help explain processes, timelines, data, and systems, particularly useful for projects where clarity matters.
-
Can one project produce multiple assets?
Definitely. We plan productions so a single project can generate a suite of useful assets, maximising value and consistency across communications.
-
How much does video production cost?
Costs vary depending on scope, access, complexity, and delivery needs. Once we understand your objectives and constraints, we’ll recommend an approach and provide a clear estimate.
-
Are you used to working in live, regulated, or sensitive environments?
Yes. We’re experienced working on active sites and within operational, environmental, and safety-focused settings, and we adapt our approach accordingly.
-
Who owns the final content?
Once the project is complete and paid for, you own the final content unless otherwise agreed.
-
How do we get started?
Get in touch and we’ll have an initial conversation to understand your project, audience, and goals.